Hi
Hi
Rachael Haas
Strategic
Rachael Haas
designer
Big-picture thinker. Hands-on designer. Ideas grounded in strategy.
Big-picture thinker. Hands-on designer. Ideas grounded in strategy.
what I Bring to the table
As a strategic designer, I connect the dots between business goals, audience needs, and creative possibilities to find the right idea and bring it to life.
1. Strategy
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
1. Strategy
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
About me
Hi, I'm Rachael — a strategic designer who connects big-picture thinking with thoughtful execution.
0
0
Years of Experience
0
0
Years of Experience
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Branding
Pause & Effect Skincare
Built a cohesive skincare brand for midlife skin across identity, packaging, web, e-commerce, and Amazon.
Branding
BlueEdge
Helping reposition Badger Meter from a traditional water meter manufacturer to a broader smart water technology company without walking away from the equity of the established brand.
Campaigns
Smart Water Is
Evolved an established product-focused campaign into a modern, solutions-led platform built around four connected pillars, then extended it across advertising, digital, and a 40×50 ft trade show experience.
Editorial Design
Sustainability Reports
Building Badger Meter’s sustainability story from its first report into an annual 50+ page publication.
My Thought Process
Good creative starts with understanding what actually needs to be solved. I look at the bigger picture, connect the right pieces, and use that thinking to shape work that feels right for the brand and works for the business.
01.
Understand
Start with the why.
I dig into the business, audience, goals, context, and existing brand before deciding what the answer should look like.
01.
Understand
Start with the why.
I dig into the business, audience, goals, context, and existing brand before deciding what the answer should look like.
02.
Connect
Find the opportunity.
I look for relationships, patterns, and possibilities that can turn a complicated challenge into a clear creative direction.
02.
Connect
Find the opportunity.
I look for relationships, patterns, and possibilities that can turn a complicated challenge into a clear creative direction.
03.
Create
Turn thinking into something tangible.
I develop the concept and stay close to the execution, carrying the idea through design rather than stopping at strategy.
03.
Create
Turn thinking into something tangible.
I develop the concept and stay close to the execution, carrying the idea through design rather than stopping at strategy.
04.
Validate
See how it holds up.
I gather feedback, consider the user experience, and pressure-test the work against real-world needs, constraints, and expectations.
04.
Validate
See how it holds up.
I gather feedback, consider the user experience, and pressure-test the work against real-world needs, constraints, and expectations.
05.
Refine
Bring it back to the goal.
I use what I learn to strengthen the work and make sure the final result serves the audience, supports the business, and stays true to the idea.
05.
Refine
Bring it back to the goal.
I use what I learn to strengthen the work and make sure the final result serves the audience, supports the business, and stays true to the idea.
Hi
Hi
Let's work together
Have a role where strategy, creativity, and hands-on design come together? I’d love to hear about it.
Hi
Hi
Rachael Haas
Strategic
Rachael Haas
designer
Big-picture thinker. Hands-on designer. Ideas grounded in strategy.
Big-picture thinker. Hands-on designer. Ideas grounded in strategy.
what I Bring to the table
As a strategic designer, I connect the dots between business goals, audience needs, and creative possibilities to find the right idea and bring it to life.
1. Strategy
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
1. Strategy
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
About me
Hi, I'm Rachael — a strategic designer who connects big-picture thinking with thoughtful execution.
0
0
Years of Experience
0
0
Years of Experience
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Branding
Pause & Effect Skincare
Built a cohesive skincare brand for midlife skin across identity, packaging, web, e-commerce, and Amazon.
Branding
BlueEdge
Helping reposition Badger Meter from a traditional water meter manufacturer to a broader smart water technology company without walking away from the equity of the established brand.
Campaigns
Smart Water Is
Evolved an established product-focused campaign into a modern, solutions-led platform built around four connected pillars, then extended it across advertising, digital, and a 40×50 ft trade show experience.
Editorial Design
Sustainability Reports
Building Badger Meter’s sustainability story from its first report into an annual 50+ page publication.
My Thought Process
Good creative starts with understanding what actually needs to be solved. I look at the bigger picture, connect the right pieces, and use that thinking to shape work that feels right for the brand and works for the business.
01.
Understand
Start with the why.
I dig into the business, audience, goals, context, and existing brand before deciding what the answer should look like.
01.
Understand
Start with the why.
I dig into the business, audience, goals, context, and existing brand before deciding what the answer should look like.
02.
Connect
Find the opportunity.
I look for relationships, patterns, and possibilities that can turn a complicated challenge into a clear creative direction.
02.
Connect
Find the opportunity.
I look for relationships, patterns, and possibilities that can turn a complicated challenge into a clear creative direction.
03.
Create
Turn thinking into something tangible.
I develop the concept and stay close to the execution, carrying the idea through design rather than stopping at strategy.
03.
Create
Turn thinking into something tangible.
I develop the concept and stay close to the execution, carrying the idea through design rather than stopping at strategy.
04.
Validate
See how it holds up.
I gather feedback, consider the user experience, and pressure-test the work against real-world needs, constraints, and expectations.
04.
Validate
See how it holds up.
I gather feedback, consider the user experience, and pressure-test the work against real-world needs, constraints, and expectations.
05.
Refine
Bring it back to the goal.
I use what I learn to strengthen the work and make sure the final result serves the audience, supports the business, and stays true to the idea.
05.
Refine
Bring it back to the goal.
I use what I learn to strengthen the work and make sure the final result serves the audience, supports the business, and stays true to the idea.
Hi
Hi
Let's work together
Have a role where strategy, creativity, and hands-on design come together? I’d love to hear about it.
Hi
Hi
Rachael Haas
Strategic
Rachael Haas
designer
Big-picture thinker. Hands-on designer. Ideas grounded in strategy.
Big-picture thinker. Hands-on designer. Ideas grounded in strategy.
what I Bring to the table
As a strategic designer, I connect the dots between business goals, audience needs, and creative possibilities to find the right idea and bring it to life.
1. Strategy
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
1. Strategy
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
About me
Hi, I'm Rachael — a strategic designer who connects big-picture thinking with thoughtful execution.
0
0
Years of Experience
0
0
Years of Experience
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Branding
Pause & Effect Skincare
Built a cohesive skincare brand for midlife skin across identity, packaging, web, e-commerce, and Amazon.
Branding
BlueEdge
Helping reposition Badger Meter from a traditional water meter manufacturer to a broader smart water technology company without walking away from the equity of the established brand.
Campaigns
Smart Water Is
Evolved an established product-focused campaign into a modern, solutions-led platform built around four connected pillars, then extended it across advertising, digital, and a 40×50 ft trade show experience.
Editorial Design
Sustainability Reports
Building Badger Meter’s sustainability story from its first report into an annual 50+ page publication.
My Thought Process
Good creative starts with understanding what actually needs to be solved. I look at the bigger picture, connect the right pieces, and use that thinking to shape work that feels right for the brand and works for the business.
01.
Understand
Start with the why.
I dig into the business, audience, goals, context, and existing brand before deciding what the answer should look like.
01.
Understand
Start with the why.
I dig into the business, audience, goals, context, and existing brand before deciding what the answer should look like.
02.
Connect
Find the opportunity.
I look for relationships, patterns, and possibilities that can turn a complicated challenge into a clear creative direction.
02.
Connect
Find the opportunity.
I look for relationships, patterns, and possibilities that can turn a complicated challenge into a clear creative direction.
03.
Create
Turn thinking into something tangible.
I develop the concept and stay close to the execution, carrying the idea through design rather than stopping at strategy.
03.
Create
Turn thinking into something tangible.
I develop the concept and stay close to the execution, carrying the idea through design rather than stopping at strategy.
04.
Validate
See how it holds up.
I gather feedback, consider the user experience, and pressure-test the work against real-world needs, constraints, and expectations.
04.
Validate
See how it holds up.
I gather feedback, consider the user experience, and pressure-test the work against real-world needs, constraints, and expectations.
05.
Refine
Bring it back to the goal.
I use what I learn to strengthen the work and make sure the final result serves the audience, supports the business, and stays true to the idea.
05.
Refine
Bring it back to the goal.
I use what I learn to strengthen the work and make sure the final result serves the audience, supports the business, and stays true to the idea.
Hi
Hi
Let's work together
Have a role where strategy, creativity, and hands-on design come together? I’d love to hear about it.