Hi
Hi
Rachael Haas
Strategic
Rachael Haas
designer
Big-picture thinker. Hands-on designer. Ideas grounded in strategy.
Big-picture thinker. Hands-on designer. Ideas grounded in strategy.
what I Bring to the table
As a strategic designer, I connect the dots between business goals, audience needs, and creative possibilities to find the right idea and bring it to life.
1. Strategy
Find the real business or communication problem and turn it into a clear creative opportunity.
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Define the visual direction, then build a system that can stay recognizable across touchpoints.
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Develop the central idea first, then translate it into a flexible visual story across channels.
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Extend brand thinking into web, ecommerce, content systems, and the places people actually interact with it.
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Stay close enough to the work to make sure the idea survives execution and that the details hold up.
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
1. Strategy
Find the real business or communication problem and turn it into a clear creative opportunity.
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Define the visual direction, then build a system that can stay recognizable across touchpoints.
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Develop the central idea first, then translate it into a flexible visual story across channels.
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Extend brand thinking into web, ecommerce, content systems, and the places people actually interact with it.
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Stay close enough to the work to make sure the idea survives execution and that the details hold up.
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
About me
Hi, I'm Rachael — a strategic designer who connects big-picture thinking with thoughtful execution.
0
0
Years of Experience
0
0
Years of Experience
Featured Projects
Different challenges call for different answers. These projects show how I find the opportunity, shape the direction, and bring the idea to life across the right touchpoints.
Branding
Pause & Effect Skincare
Built a new skincare brand across identity, packaging, web, and ecommerce.
Branding
BlueEdge
Turned a complex solutions portfolio into a scalable global brand system spanning 150+ launch touchpoints.
Campaigns
Smart Water Is
Evolved a product-led campaign into a four-pillar solution story across advertising, digital, and a 40×50 event experience.
Editorial Design
Smart Water Utility Solutions Brochure
Reframed a complex product portfolio around seven customer outcomes to create a clearer sales story.
My Thought Process
Good creative starts with understanding what actually needs to be solved. I look at the bigger picture, connect the right pieces, and use that thinking to shape work that feels right for the brand and works for the business.
01.
Understand
Start with the why.
I dig into the business, audience, goals, context, and existing brand to understand what the work really needs to solve.
01.
Understand
Start with the why.
I dig into the business, audience, goals, context, and existing brand to understand what the work really needs to solve.
02.
Connect
Find the opportunity.
I look for relationships, patterns, and possibilities that can turn a complicated challenge into a clear creative direction.
02.
Connect
Find the opportunity.
I look for relationships, patterns, and possibilities that can turn a complicated challenge into a clear creative direction.
03.
Create
Turn thinking into something tangible.
I develop the concept and stay close to the execution, building the idea into a system that can work across the right touchpoints.
03.
Create
Turn thinking into something tangible.
I develop the concept and stay close to the execution, building the idea into a system that can work across the right touchpoints.
04.
Validate
See how it holds up.
I gather feedback, see how the work performs in context, and pressure-test it against real-world needs, constraints, and expectations.
04.
Validate
See how it holds up.
I gather feedback, see how the work performs in context, and pressure-test it against real-world needs, constraints, and expectations.
05.
Refine
Bring it back to the goal.
I use what I learn to strengthen the work, resolve what isn’t working, and make sure the final result serves the audience, supports the business, and stays true to the idea.
05.
Refine
Bring it back to the goal.
I use what I learn to strengthen the work, resolve what isn’t working, and make sure the final result serves the audience, supports the business, and stays true to the idea.
Hi
Hi
Let's work together
Have a role where strategy, creativity, and hands-on design come together? I’d love to hear about it.
Hi
Hi
Rachael Haas
Strategic
Rachael Haas
designer
Big-picture thinker. Hands-on designer. Ideas grounded in strategy.
Big-picture thinker. Hands-on designer. Ideas grounded in strategy.
what I Bring to the table
As a strategic designer, I connect the dots between business goals, audience needs, and creative possibilities to find the right idea and bring it to life.
1. Strategy
Find the real business or communication problem and turn it into a clear creative opportunity.
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Define the visual direction, then build a system that can stay recognizable across touchpoints.
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Develop the central idea first, then translate it into a flexible visual story across channels.
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Extend brand thinking into web, ecommerce, content systems, and the places people actually interact with it.
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Stay close enough to the work to make sure the idea survives execution and that the details hold up.
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
1. Strategy
Find the real business or communication problem and turn it into a clear creative opportunity.
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Define the visual direction, then build a system that can stay recognizable across touchpoints.
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Develop the central idea first, then translate it into a flexible visual story across channels.
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Extend brand thinking into web, ecommerce, content systems, and the places people actually interact with it.
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Stay close enough to the work to make sure the idea survives execution and that the details hold up.
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
About me
Hi, I'm Rachael — a strategic designer who connects big-picture thinking with thoughtful execution.
0
0
Years of Experience
0
0
Years of Experience
Featured Projects
Different challenges call for different answers. These projects show how I find the opportunity, shape the direction, and bring the idea to life across the right touchpoints.
Branding
Pause & Effect Skincare
Built a new skincare brand across identity, packaging, web, and ecommerce.
Branding
BlueEdge
Turned a complex solutions portfolio into a scalable global brand system spanning 150+ launch touchpoints.
Campaigns
Smart Water Is
Evolved a product-led campaign into a four-pillar solution story across advertising, digital, and a 40×50 event experience.
Editorial Design
Smart Water Utility Solutions Brochure
Reframed a complex product portfolio around seven customer outcomes to create a clearer sales story.
My Thought Process
Good creative starts with understanding what actually needs to be solved. I look at the bigger picture, connect the right pieces, and use that thinking to shape work that feels right for the brand and works for the business.
01.
Understand
Start with the why.
I dig into the business, audience, goals, context, and existing brand to understand what the work really needs to solve.
01.
Understand
Start with the why.
I dig into the business, audience, goals, context, and existing brand to understand what the work really needs to solve.
02.
Connect
Find the opportunity.
I look for relationships, patterns, and possibilities that can turn a complicated challenge into a clear creative direction.
02.
Connect
Find the opportunity.
I look for relationships, patterns, and possibilities that can turn a complicated challenge into a clear creative direction.
03.
Create
Turn thinking into something tangible.
I develop the concept and stay close to the execution, building the idea into a system that can work across the right touchpoints.
03.
Create
Turn thinking into something tangible.
I develop the concept and stay close to the execution, building the idea into a system that can work across the right touchpoints.
04.
Validate
See how it holds up.
I gather feedback, see how the work performs in context, and pressure-test it against real-world needs, constraints, and expectations.
04.
Validate
See how it holds up.
I gather feedback, see how the work performs in context, and pressure-test it against real-world needs, constraints, and expectations.
05.
Refine
Bring it back to the goal.
I use what I learn to strengthen the work, resolve what isn’t working, and make sure the final result serves the audience, supports the business, and stays true to the idea.
05.
Refine
Bring it back to the goal.
I use what I learn to strengthen the work, resolve what isn’t working, and make sure the final result serves the audience, supports the business, and stays true to the idea.
Hi
Hi
Let's work together
Have a role where strategy, creativity, and hands-on design come together? I’d love to hear about it.
Hi
Hi
Rachael Haas
Strategic
Rachael Haas
designer
Big-picture thinker. Hands-on designer. Ideas grounded in strategy.
Big-picture thinker. Hands-on designer. Ideas grounded in strategy.
what I Bring to the table
As a strategic designer, I connect the dots between business goals, audience needs, and creative possibilities to find the right idea and bring it to life.
1. Strategy
Find the real business or communication problem and turn it into a clear creative opportunity.
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Define the visual direction, then build a system that can stay recognizable across touchpoints.
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Develop the central idea first, then translate it into a flexible visual story across channels.
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Extend brand thinking into web, ecommerce, content systems, and the places people actually interact with it.
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Stay close enough to the work to make sure the idea survives execution and that the details hold up.
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
1. Strategy
Find the real business or communication problem and turn it into a clear creative opportunity.
Brand strategy and positioning
Audience and competitive insights
Creative concept and direction
Connecting business goals to creative opportunities
2. Branding
Define the visual direction, then build a system that can stay recognizable across touchpoints.
Visual identity development
Brand evolution and rebrands
Typography, color and visual language
Brand guidelines and standards
3. Campaigns
Develop the central idea first, then translate it into a flexible visual story across channels.
Campaign concepts and art direction
Advertising and launch creative
Social and digital marketing
Integrated cross-channel execution
4. Digital
Extend brand thinking into web, ecommerce, content systems, and the places people actually interact with it.
Website and responsive design
Ecommerce and marketplace experiences
CMS-driven content and web systems
Digital brand experiences
5. Design
Stay close enough to the work to make sure the idea survives execution and that the details hold up.
Packaging and print
Editorial and presentation design
Environmental and tradeshow graphics
Sales and marketing materials
About me
Hi, I'm Rachael — a strategic designer who connects big-picture thinking with thoughtful execution.
0
0
Years of Experience
0
0
Years of Experience
Featured Projects
Different challenges call for different answers. These projects show how I find the opportunity, shape the direction, and bring the idea to life across the right touchpoints.
Branding
Pause & Effect Skincare
Built a new skincare brand across identity, packaging, web, and ecommerce.
Branding
BlueEdge
Turned a complex solutions portfolio into a scalable global brand system spanning 150+ launch touchpoints.
Campaigns
Smart Water Is
Evolved a product-led campaign into a four-pillar solution story across advertising, digital, and a 40×50 event experience.
Editorial Design
Smart Water Utility Solutions Brochure
Reframed a complex product portfolio around seven customer outcomes to create a clearer sales story.
My Thought Process
Good creative starts with understanding what actually needs to be solved. I look at the bigger picture, connect the right pieces, and use that thinking to shape work that feels right for the brand and works for the business.
01.
Understand
Start with the why.
I dig into the business, audience, goals, context, and existing brand to understand what the work really needs to solve.
01.
Understand
Start with the why.
I dig into the business, audience, goals, context, and existing brand to understand what the work really needs to solve.
02.
Connect
Find the opportunity.
I look for relationships, patterns, and possibilities that can turn a complicated challenge into a clear creative direction.
02.
Connect
Find the opportunity.
I look for relationships, patterns, and possibilities that can turn a complicated challenge into a clear creative direction.
03.
Create
Turn thinking into something tangible.
I develop the concept and stay close to the execution, building the idea into a system that can work across the right touchpoints.
03.
Create
Turn thinking into something tangible.
I develop the concept and stay close to the execution, building the idea into a system that can work across the right touchpoints.
04.
Validate
See how it holds up.
I gather feedback, see how the work performs in context, and pressure-test it against real-world needs, constraints, and expectations.
04.
Validate
See how it holds up.
I gather feedback, see how the work performs in context, and pressure-test it against real-world needs, constraints, and expectations.
05.
Refine
Bring it back to the goal.
I use what I learn to strengthen the work, resolve what isn’t working, and make sure the final result serves the audience, supports the business, and stays true to the idea.
05.
Refine
Bring it back to the goal.
I use what I learn to strengthen the work, resolve what isn’t working, and make sure the final result serves the audience, supports the business, and stays true to the idea.
Hi
Hi
Let's work together
Have a role where strategy, creativity, and hands-on design come together? I’d love to hear about it.